About JADX

The senior team you’d wish you had in-house.

JADX is a boutique, senior-led, bilingual agency. We take on a short list of clients and own their brand, packaging, web, and messaging end-to-end, including the regulatory-heavy work most agencies won’t touch. We sit closer to the client than a typical agency.

You work with the people doing the work

No junior account layer relaying your brand back and forth. The senior people who plan the work are the ones who make it.

Bilingual and Quebec-rooted

French and English native across every layer, to OQLF and Bill 96 standard, with the Canadian operational knowledge most U.S. partners can’t match.

Built for founder-led brands

Cheaper than four or five hires, more senior than what you could afford to hire internally at this stage.

The mark

What the X means

The whole idea behind JADX sits inside the logo. It’s an X with a piece deliberately left out, and the piece that completes it.

The X: X is a crossing point. Strategy, design, web, and paid media meet at one intersection instead of scattering across four vendors. It’s also, plainly, the X in JADX.
The notch: Look at the top-right arm and a wedge is cut clean out: a gap left on purpose. It’s the senior marketing function a founder-led brand is missing: the part that isn’t there yet.
The wedge: The orange wedge is us. It slots exactly into that notch, and the moment it docks the whole mark ignites: scattered parts become one connected system.

The team

Jad Zoubair

President & CEO

Jad Zoubair

President & CEO

Jad leads brand, strategy, and every client relationship at JADX, sitting closer to the work than most agency principals do. He shapes the positioning, guards the through-line from first sketch to final ad, and keeps each engagement pointed at the number that actually matters to the founder across the table. Nearly a decade building brands for founder-led companies taught him that clarity beats cleverness, and that the team who owns the strategy should own the execution too.

Alex Kim

Digital marketing specialist

Alex Kim

Digital marketing specialist

Alex runs the digital engine: paid media, funnels, and conversion-focused websites that turn strategy into measurable results. He builds and optimizes campaigns across Meta, Google, and beyond, reads the analytics without flinching, and keeps every launch honest to the brief. His instinct for what makes people click and buy is what keeps JADX aimed at performance, not just polish.

Ghia El-Zoubeir

Head of production & content

Ghia El-Zoubeir

Head of production & content

Ghia runs production and content at JADX: the pipeline that turns strategy into shipped work. She manages content production, software operations, and the design workflow, keeping every deliverable on schedule and on system. Trained in engineering and project management, she brings an operator’s discipline to a creative studio: clear scopes, clean handoffs, and a production calendar that never slips quietly.

Artavia Taylor

Social media & events planner

Artavia Taylor

Social media specialist & events planner

Artavia runs social and events at JADX: the everyday presence of a brand, and the moments where it meets people in person. That means content calendars, community management, and platform strategy across the client roster, then carrying the same brand system into launches, activations, and client events. It is the layer where the work stops being a deck and starts being something an audience actually shows up for.

Start here

Start with a Plan Sprint.

See how we work before committing to the full retainer. A fixed-fee start, 30 to 60 days, so both sides can validate the fit. Add a website build alongside it when you need one.

Start a Plan Sprint Get a free Marketing X-Ray

Built for founder-led brands where the owner still decides, and the brand has to feel like one brand everywhere.