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Field notes

The marketing details, written down.

How we run brand, content and paid media as one system, what moves customers, and the bilingual and compliance details most teams skip.

Smartphone on a tripod with a small light and clip-on mic, set up to film a dish on a café counter Content

· 8 min read

Short-form video strategy without a studio

Build a short-form video strategy without a studio: plan pillars, batch-shoot once a month and turn one shoot into weeks of Reels, TikToks and Shorts.

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Printed website wireframes and sticky notes grouped on a worktable in natural light, ready for project scoping Web design

· 8 min read

Website redesign cost in 2026: where the budget goes

See what drives website redesign cost for a small brand in 2026, how to scope a project so quotes compare, and where each dollar of the budget goes.

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Desk with a handwritten checklist, a kitchen timer, coffee and a phone in soft window light Marketing audit

· 7 min read

Marketing audit checklist: fix what matters first

Use this marketing audit checklist to review your website, ads, social and email in one afternoon, then rank what to fix first so you stop losing money.

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A cook plates a dish at the pass while a phone on a small tripod films it before dinner service Restaurants

· 7 min read

Restaurant marketing plan: a 90-day guide for independents

A 90-day restaurant marketing plan for independents: fix local search, build a video habit, track every reservation and test paid social carefully.

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Desk with a printed budget sheet, calculator and coffee in a quiet café at closing time Marketing strategy

· 7 min read

Outsourced marketing team vs in-house hire: real costs

Compare the full cost of one marketing hire with an outsourced marketing team, using real Canadian salary and payroll numbers. Worksheet included.

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Montreal stone storefront with a blank shop sign above a sunlit display window Bilingual marketing

· 4 min read

Bilingual marketing in Quebec: a Bill 96 field guide

What Bill 96 changes for bilingual marketing in Quebec: websites, ads, packaging and signage, and how founder-led brands keep French and English in sync.

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